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From data to dollars: Why email marketing is key to scalable business growth

From data to dollars: Why email marketing is key to scalable business growth

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel. Photo: Adobe Stock June 10, 2025 by Austin Wright — Head of Strategy & Analytics, SVP, Tandem Theory...

Reputation Equity: The Missing Piece in the DEI Conversation

Reputation Equity: The Missing Piece in the DEI Conversation

As systemic responses to the lack of diversity in the leadership ranks of the world’s top companies are removed, the time has come for reputation equity. Leaders from diverse backgrounds need to learn the key aspects of building a reputation and...

Agency 100 2025: Strikeforce Communications

Agency 100 2025: Strikeforce Communications

For Strikeforce Communications founder and CEO Mike Rutstein, 2024’s peak moment came during fieldwork for long-term client Gilead, exploring communities in the South where HIV continues to spread largely unchecked. “We heard so many personal...

The summer toolkit for hospitality marketing that beats the heat

The summer toolkit for hospitality marketing that beats the heat

As temperatures rise and desert winds roll in, it’s easy to assume that the hospitality scene in the UAE takes a seasonal pause. Yet, year after year, summer proves to be not a retreat, but a recalibration. According to the Dubai Department of...

Indeed Hires Tech Marketing Vet As CMO

Indeed Hires Tech Marketing Vet As CMO

Indeed has a new executive marketing lead. The online employment platform hired James Whitemore as CMO, effective as of June 9. Whitemore will join Indeed’s senior leadership team, and report to Chief Revenue Officer Maggie Hulce. In the role, he...

Supercharge Your Summer Sales With 11 Marketing Strategies

Supercharge Your Summer Sales With 11 Marketing Strategies

With longer days and more people out and about enjoying the season, summer presents a chance to connect with your customers and boost your revenue. Whether through targeting seasonal trends, launching exclusive products, or leveraging digital...

From farm to front page: South Dakota State University's ag communications degree expands

From farm to front page: South Dakota State University's ag communications degree expands

BROOKINGS, S.D. — The career field of agricultural communications continues to grow, and South Dakota State University is seeing that in their degree enrollment. It’s a degree that allows students to combine their passion for agriculture with...

Print is Not Dead for Small Business: Embrace Marketing Success Today

Print is Not Dead for Small Business: Embrace Marketing Success Today

In today’s digital age, it’s easy to assume print marketing has lost its relevance. But for small businesses, print isn’t just alive; it’s thriving. With the right strategy, printed materials can create a tangible connection with your audience...

PR Daily’s 2025 Content Marketing Awards finalists announced

PR Daily’s 2025 Content Marketing Awards finalists announced

PR Daily is excited to unveil the finalists for its 2025 Content Marketing Awards. These remarkable individuals, teams and organizations have crafted content that rises above the noise and delivers measurable impact in today’s ever-evolving media...

Ex DNSW boss lands in Abu Dhabi to head up marketing and comms at Department of Culture and Tourism

Ex DNSW boss lands in Abu Dhabi to head up marketing and comms at Department of Culture and Tourism

Former Destination NSW CEO Steve Cox has arrived in the Persian Gulf to begin his new role as Director, Sector Management – Strategic Marketing & Communications in Abu Dhabi (DCT Abu Dhabi). Cox will take charge of global marketing strategy,...

Business News | CMOs' Charcha Convenes Marketing Leaders in Kolkata on 11 June 2025

Business News | CMOs' Charcha Convenes Marketing Leaders in Kolkata on 11 June 2025

PNN Kolkata (West Bengal) [India], June 10: Adgully is all set to host the Kolkata Chapter of CMOs' Charcha, a premier gathering of the region's top marketing minds, on 11th June 2025 at the prestigious Fairfield by Marriott, Kolkata. With the...

The Strategies for Success Podcast | Deerfield Group: Scaling smart: How Deerfield Group is redefining growth marketing and comms

The Strategies for Success Podcast | Deerfield Group: Scaling smart: How Deerfield Group is redefining growth marketing and comms

[00:02] We are powered by human intelligence, not artificial intelligence. So certainly we realize and understand the value that our teams, our experts are bringing to analyze this information and really make sure that we’re delivering the best...

TCNJ introduces sports management and communications minor

The College of New Jersey's School of Business has introduced a new minor in Sports Management and Communications. This addition aims to enhance educational opportunities for both business and non-business majors by providing skills relevant to...

Performance with purpose: ‘Marketing doesn’t stop when KPIs are met’

Performance with purpose: ‘Marketing doesn’t stop when KPIs are met’

As marketing continues to evolve, the industry is moving beyond the traditional divide between brand-building and performance marketing. Increasingly, brands and agencies are finding ways to strike a sustainable balance – one that delivers...

City Communications team wins five awards at TAMIO conference

The City Communications team achieved notable success at the 2025 Texas Association of Municipal Information Officers (TAMIO) Conference by securing five statewide TAMI Awards. The event took place on June 5 in Fort Worth. A total of 658 entries...

Canadian travel to Utah, US is down — and it's not just because of policy, new survey finds

Canadian travel to Utah, US is down — and it's not just because of policy, new survey finds

SALT LAKE CITY — Travel between Utah's largest airport and Canada has been "a little slow" so far this year, despite the airport offering over a dozen weekly flights between four major Canadian cities, the airport's top official points out. Bill...

Real-Life N.Y.C. Matchmaker Critiques Dakota Johnson's Materialists: 'I've Fired Employees for Less' (Exclusive)

Real-Life N.Y.C. Matchmaker Critiques Dakota Johnson's Materialists: 'I've Fired Employees for Less' (Exclusive)

NEED TO KNOW Dakota Johnson plays a matchmaker in the new romance movie Materialists, written and directed by Celine Song, who previously worked in the industry for six months Maria Avgitidis, a real-life professional matchmaker in New York City,...

How Formula One became marketing’s latest playground

How Formula One became marketing’s latest playground

ton, FMCG brands like Heineken, Red Bull, KitKat and Barilla, tech companies like Microsoft and even online betting agencies (where allowed) are clamouring to be seen by the fast-growing fan base Formula 1 is attracting. Last year, 6.5 million...

Fixderma appoints Aakriti Jain as head of PR & marketing communications

Fixderma appoints Aakriti Jain as head of PR & marketing communications

Fixderma, a leading dermatologist-prescribed skincare brand has strengthened its leadership team with the appointment of Aakriti Jain as its new head of public relations & marketing communications. Fixderma appoints Aakriti Jain as head of PR &...

Ensuring competence, diligence, and communication

Ensuring competence, diligence, and communication

Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to your law firm....

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