Sustainability Scrutiny: JBS USA was fined $1.1M over a net-zero-by-2040 claim without a credible plan, while Thai Union earned a top S&P Global Sustainability Yearbook 2026 ranking—another reminder that “CSR” is moving from marketing to measurable execution. Earnings & Marketing Spend: In investor calls, eHealth flagged revenue pressure tied to Medicare enrollment and said it cut marketing outside peak seasons; DarioHealth pointed to an AI agent strategy aimed at boosting recurring revenue; other transcripts showed how ad and traffic shifts are reshaping margins and headcount. Health Influencers Watchlist: A new look at #healthtok and similar feeds warns that “trustworthy” vibes can spread advice that isn’t evidence-based. Branding That Feels Native: American Cola rebuilt a Lagos basketball court as a community creative hub, while IKEA’s “husband material” rattan meme play shows how brands chase cultural moments without losing the product story. Local MarCom in Action: A new Omaha AI training pilot targets small-business marketing; and a Tampa flood-relief project heads toward a contentious council vote, where public communication will matter as much as engineering.