Regulatory Watch (Switzerland): Switzerland is tightening the rules on climate-related corporate claims, with new Unfair Competition Act enforcement guidance raising the bar for “carbon neutral” and “net zero” messaging and increasing greenwashing risk. Brand & Campaigns (India): La Pink marks its third anniversary with “SPF That Breathes,” pushing a lighter, “breathable” sunscreen story aimed at shifting how consumers feel about texture and comfort. Retail Marketing (India): Kinnect’s “Garam Garam” sale creative flips “GRWM” into a Gen Z, meme-style fashion pitch built for shareability. Creative Leadership (India): Wondrlab hires Alok Mahadevia to strengthen its creative leadership, drawing on global agency experience. MarCom Measurement (Global): AMEC rolls out GEO Principles for AI-led communications measurement, targeting how brands show up in generative search and discovery. Tech/Comms Ops (Nigeria): AMCODET backs Nigeria’s NCC-DMS push to curb stolen and counterfeit phones by tracking IMEIs across networks. Digital Commerce (DoorDash): DoorDash is hiring an “executive communications” role designed for real-time X influence—more internet-culture operator than traditional PR. Public Trust (US): The BBB warns Washington homeowners to vet contractors carefully during home improvement season, citing scams and complaint volume. Health Policy (Vietnam): Vietnam’s Ministry of Health proposes a “smoke-free generation” rule barring people born in 2010+ from buying and using tobacco.