Brand Trust & Media Strategy: News Central TV’s Rosemary Egabor-Afolahan told WIMCA Lagos that reach matters less than trust—urging agencies and advertisers to connect with credible conversations, not just eyeballs. Brand Leadership Moves: Allianz named Tracy Waxman as Brand Director, pulling experience from Zurich and Hiscox as the insurer pushes a One Brand Strategy and deeper customer engagement. Multi-Location Consistency: A practical guide argues that growth across locations only works when brands standardize service and messaging while still adapting locally. Regulation & Trade Systems: Cuba published new rules to reorganize domestic trade, including updates to the Central Commercial Registry with mandatory tech-based compliance. Campaign Creativity: Flipkart and Netflix turned the “neighbour’s window” into an entertainment hook via branded curtains, while Parle Monaco extended its “Sada Salty Raho” with a music anthem. Digital Messaging Costs: Meta will charge businesses for WhatsApp service/utility messages from Oct. 1, with Nigeria pricing cited—raising stakes for customer comms budgets. AI in Customer Service: New research warns that human-like service robots can reshape how people see themselves, creating “robotoid humanness.” Health & Compliance: FDA fast-track designation was granted for SOT106 in soft tissue sarcoma, and a separate report highlights Star Health’s alleged data breach fallout and regulator fines.