AGP Executive Report
Last update: 4 hours agoCampaign Storytelling: Metropolitan Namibia launched “The Story Of,” a campaign built from real client experiences across the country, using unscripted stories in participants’ own languages to show how financial planning and insurance protect families. Local Business Support: Hastings’ HEDRA is updating its “Open to Business” approach for Highway 61 reconstruction, weighing training, signage, communications, and possible financial help so firms can prepare before sales and access take hits. Solar Performance: A new guide argues solar owners should treat testing as ongoing risk management, calling for thermal imaging and regular checks to catch faults early and protect long-term output. Marcom in Action: Lufthansa’s viral travel-etiquette apparel line turns “unwritten rules” into playful slogans, while Audible’s Jennifer Coolidge Bondi stunt uses a staged “lost in an audiobook” moment to seed a wider integrated campaign. Comms & Strategy: An opinion piece warns brands against “ultra-processed planning,” saying too much automation and opaque tools can hollow out real strategy. Industry Moves: Oura hires ex-Amazon comms leader Jessica Makin for APAC, and Vinyl Media expands its editorial team with five new appointments.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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Pseudo-journalism: Pink-slime
