MarCom Leadership & Talent: Project Healthy Minds is building a heavyweight CMO Council with execs from Hyatt, IBM, PepsiCo, Walt Disney, UGG, Samsung, PayPal and Bose to scale mental-health access without “CPG-sized” ad budgets. Brand & Media Tactics: ZEE5’s removal of Punjabi film “Satluj” reportedly backfired—makers bypassed OTT gatekeepers with village projector screenings, turning a takedown into a grassroots movement. Agency Moves: Rediffusion Brand Solutions appoints Amitava Sinha to lead East India operations, returning to the agency after earlier leadership stints. Marketing in Consumer Goods: Himalaya BabyCare launches Botanique with Anushka Sharma, leaning into “certified organic” ingredient transparency for newborn skincare. Regulation & Trust in Comms: TRAI clarifies how designated 1600 and 140 number series must be used for BFSI and government-to-citizen calls to prevent misinformation. Sports as a Search Engine: India Women vs England Women (INDW vs ENW) drives a surge in searches, showing how women’s cricket is reshaping mainstream attention. Corporate Finance & Messaging: Nike’s CFO hire highlights how companies pay premiums for “battle-tested” turnaround operators—plus what that costs. Public Safety & Comms Tech: Data I/O eyes in-house embedded security tech via a proposed acquisition of IAR assets, aiming to control security roadmaps end-to-end.