AGP Executive Report
Last update: 2 hours agoAgency Moves: DEFY launches DEFY INT, appointing Wasaam Ismail as CEO for a through-the-line shop built around interactive, intelligent, integrated and data-led execution. Awards & Creative Cred: CoCreate Network’s CMO’s Charcha wins 7 Golds and Creative Agency of the Year at the MAA Awards, while Hayleys Fentons places No. 2 overall at Sri Lanka’s Dragons of Sri Lanka with multiple Gold/Silver/Bronze and Black Dragons. DOOH in Motion: Smiles partners with Flyby to put IoT-connected digital screens on Dubai e-bike delivery boxes, turning hyperlocal fleet tracking into scalable DOOH inventory. Gen Z Mandate: Hashtag Orange bags the Frankfinn Institute mandate to drive Gen Z engagement via social, performance and integrated discovery. Brand/Media Tech: Universal McCann Media earns ISO 9001:2015 certification in Nigeria, and PHD Australia appoints David Clugston as Head of Effectiveness to strengthen measurement and analytics. Health & Behavior Marketing: ThaiHealth and Dentsu One Bangkok turn the “Prung Jued” makeup trend into a seasoning-reduction campaign. Policy & Comms: India cuts rural LPG refill booking gaps to 25 days, and the ABA accreditation council votes to remove or downsize several diversity requirements.
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