AGP Executive Report
Last update: 8 hours agoPR Consolidation: Canada’s Avenir Global is buying Next 15’s marketing and PR assets, including Archetype, Nectar and Outcast, adding 20 offices and clients such as Nvidia and Microsoft. Leadership Moves: Disney named Emily Feingold executive vice-president of communications, while Lululemon’s new CEO appointed Ben Hallam chief brand officer and Emily Sunderland chief strategy officer as she reshapes the company. AI in Media: Puerto Rican startup Monitorea launched an AI platform that tracks relevant conversations across broadcast, podcasts and digital media, even when a brand isn’t named. Creator Tools: Instagram’s new Mac video editor, Edits, lets AI agents assemble rough cuts for creators to refine, extending Meta’s push to keep video production in its ecosystem. Media Business: Gray Media reported $198 million in third-quarter political ad revenue, helping lift total revenue to a record $972 million; core advertising grew 1%, partly on acquisition contributions.
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