AGP Executive Report
Last update: 8 hours agoMarketing Tech: Salesforce’s planned $5.66 billion acquisition of Braze puts AI-powered customer engagement at the center of a major marketing-software deal, while sparking investor interest in further consolidation. Audience Strategy: BigGeo launched Audience Composer, letting brands build and activate digital audiences based on real-world visits to stores, categories and competitors. AI in Communications: Notified opened a beta connecting its PR and investor-relations data to AI agents, starting with Microsoft Teams and Copilot. Privacy and Trust: Canada’s new privacy code bars behavioral ads targeting children, raising the stakes for marketers’ data practices. New research also finds consumers want to be recognized, not just targeted. Marketing Pressure: Nearly three-quarters of marketing teams haven’t grown as they face pressure to move faster in the AI era.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.