AGP Executive Report
Last update: 9 hours agoBrand Strategy: T-Mobile is expanding AI-powered creative production and brand strategy, while RoC Skincare is targeting a top-three spot in France’s anti-aging market through a relaunch and wider distribution. Media & Measurement: Retail media networks face fresh calls for clearer pricing, data-use and campaign measurement as brands increase spending. Industry Moves: Ipsos has combined Greater China and Asia Pacific under Lifeng Liu; Publicis Groupe has completed its LiveRamp acquisition, positioning the deal around an AI growth engine. Publisher Relations: Publishers remain reliant on Facebook despite anger over Meta’s proposed terms for content and AI use, exposing their limited leverage. Campaign Watch: California’s governor’s race is prompting scrutiny of paid creator posts and AI-generated attack ads, while Starbucks India has named TBWA\Lintas its creative agency.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
