AI & Workforce: A new Puerto Rico analysis says 354,440 jobs (about 38% of occupations) could be automated by AI, with the biggest exposure in clerical, customer service, and data-entry roles—raising fears of deeper inequality. Marcom & Customer Experience: An SAP Engagement Cloud survey flags a gap in Australia: 79% of businesses think they deliver great customer experiences, but 80% of customers say inconsistent interactions deter them—blamed on siloed data and disconnected engagement systems, with AI positioned as the fix for personalization across channels. Sustainability in Advertising: Ad Net Zero marks a “London-to-Cannes” milestone with updates to the GMSF framework and a new toolkit aimed at making sustainable ad behaviors easier to apply and measure. Direct Marketing Growth: Florida’s South Shore Marketing announces field expansion plus leadership and training programs to scale residential outreach. Brand/Media Talent: WPP Media’s Michaella Williams is spotlighted as a rising connections planning leader, while India’s Rohit Kumar Singh is recognized for brand strategy and marketing communication. Sports Marketing: Bestway Retail rolls out a World Cup campaign across 3,000+ stores with QR-based shopper missions and POS-led promotions. Tech for Comms: OnPage updates its enterprise critical communications console to improve on-call, alerting, messaging, and call routing.