AGP Executive Report
Last update: 10 hours agoBrand Campaigns: e.l.f. launched its first holiday campaign, using handmade stop-motion to celebrate individuality, while Zomato’s Diwali film with Saif Ali Khan makes food the star of festive gifting. Advertising Standards: Rogers must pay a $15 million penalty and publish a corrective notice after Canada’s Competition Tribunal found its “unlimited” wireless advertising misleading. Marketing Leadership: Ipsos named Lifeng Liu chairman and CEO of its newly unified Asia Pacific and China region; regional streamer aha appointed Megha Soni to lead marketing as it expands its content slate. Agency Strategy: Publicis leaders in Malaysia say social-first work must build brands over time, not just win fast engagement. Industry Moves: WPP appointed Tyler Turnbull CEO of WPP Creative. Regional Marketing: Spritzer Sparkling’s new Malaysian campaign promotes a more realistic, low-pressure approach to wellbeing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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