Creator Economy & Education: Arizona State University launched a bachelor’s degree in content creation, treating influencer-style work as a real career path—while noting it’s far more than going viral. Sports + Visual Storytelling: Ohio University’s Scripps College of Communication is rolling out a new undergraduate certificate combining sports, photography and strategic communication. Brand Purpose: NUS marketing professor Dr. Prem Shamdasani told Sri Lanka’s brand leaders that purpose is now a competitiveness driver, not just a CSR slogan. Advertising & Regulation: Nigeria inaugurated a new Advertising Offences Tribunal to strengthen compliance under the ARCON Act. Platform Accountability: Australia’s Senate grilled major social platforms over under-16 access, with companies unable to estimate how many kids still get through. MarCom in Practice: Publicis says media plans are evolving into “growth systems” that connect audiences, data, tech, creativity, commerce and measurement. Consumer Trust & Food Marketing: Research suggests plant-based meat ads won’t overcome entrenched perceptions of risk and poor value for many meat eaters. PR Recognition: San Diego’s Julie Smith-Taylor was inducted into PRSA’s College of Fellows. Local Culture: London’s Spirit of Soho mural was restored, reaffirming community heritage on Carnaby Street.