Brand Leadership: Lululemon named Four Seasons marketing veteran Ben Hallam chief brand officer and added a chief strategy officer as it sharpens its global identity. Wipro Consumer Care appointed Hypothesis to lead social and influencer marketing for nine brands. AI & Discovery: Dubai-based FlareFalcon.ai launched a service combining website optimisation, AI-search monitoring and communications to help brands appear in AI-generated answers. Royal Stag is using generative AI to let consumers create personalised festive greetings featuring cricketer Rohit Sharma. Campaigns: VML India’s KitKat campaign finds humour in festive-preparation mishaps, reminding consumers to take a break. Paralympics Australia and Publicis launched “Defy Limits,” a platform intended to sustain attention on athletes between Games. Creative Industry: TBWA\Australia’s AI Film Festival drew 487 entries, up 31% year over year; meanwhile, three Australian media and marketing veterans launched AI consultancy The Agitators for mid-sized businesses. Marketing Rules: Australia’s communications regulator imposed a $650,000 penalty on a telco over marketing messages sent to former customers, underscoring the risks of win-back campaigns.