Read the latest news from regional and global sources, presenting different voices and perspectives.
The importance of marketing assessments for small businesses: A strategic guide
Business and Financial Times
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July 28, 2025
By Ibn Kailan Abdul-Hamid (PhD) & Winston Aseidu Inkumsah (PhD) Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market dynamics, anticipating customer needs, and delivering...
Key Elements of Brand Identity
Small Business Trends
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August 2, 2025
Comprehending the key elements of brand identity is vital for establishing a strong presence in the market. You’ll need to take into account components like the brand name, logo, and color palette, as these elements greatly impact consumer...
OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing
Voice of Alexandria - Minnesota
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PASADENA, Calif.--(BUSINESS WIRE)--Jul 28, 2025-- OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda...
Iowa Gov. Reynolds announces staffing changes
The Gazette - Iowa
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The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. With one year left in her term, Iowa Gov. Kim Reynolds on Friday announced several staff changes in the Office of the Governor. Heather Nahas returns...
Carserides gets new job as a lobbyist offering inside influence
Inside Croydon
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August 2, 2025
Who does your local councillor really represent? It’s a reasonable question for all residents to ask, particularly those in South Norwood. By WALTER CRONXITE, Political Editor Long-time aide: Carserides worked for Steve Reed in various capacities...
Prompt Engineering and Its Vital Role in AI-Driven Marketing
CMS Wire
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The Gist Prompt significance. Prompt engineering is crucial in formulating questions for AI-based solutions, guiding users to leverage AI effectively in marketing. Enhancing experience. By addressing overlooked data details and employing transfer...
American Standard Launches First TV Campaign for Shower Remodels With Marketing Architects
Voice of Alexandria - Minnesota
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MINNEAPOLIS--(BUSINESS WIRE)--Jul 28, 2025-- American Standard, a brand by global housing and water technology leader LIXIL, will air its first TV campaign for shower remodels this summer through a new partnership with All-Inclusive TV agency...
Understanding the Difference Between B2B and B2C Marketing Strategies
Small Business Trends
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July 28, 2025
Understanding the difference between B2B and B2C is crucial for anyone navigating the business landscape. While both models involve commerce, they cater to distinct audiences with unique needs and behaviors. B2B, or business-to-business, focuses...
UTB celebrates the launch of its master’s programme in digital marketing
The Daily Tribune - News Of Bahrain
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TDT | Manama Email: mail@newsofbahrain.com The University of Technology Bahrain (UTB) officially launched its Master of Science in Digital Marketing programme at a ceremony held at Harbour House, Bahrain Financial Harbour, in the presence of Dr...
Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Insider
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July 28, 2025
Astronomer, a once little-known tech company, looked to the stars to turn a viral disaster into a marketing opportunity. The company was introduced to the world after a "kiss cam" at a Coldplay show caught its now-former CEO, Andy Byron, embracing...
Corporate veteran Rose Stuckey Kirk to present Greenfield Lecture
Mix 106.3 - Arkansas
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Jonesboro, AR — (Contributed) — Aug. 2, 2025 — A journalism program alumna who has enjoyed remarkable levels of success in the corporate world, Rose Stuckey Kirk of Austin, TX, will present the fall 2025 Corinne Sternheimer Greenfield Lecture at...
Do-good marketing: The aisle as a climate battleground
Campaign Middle East
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July 28, 2025
Picture this: you’re in a retail store, standing in front of a shelf stacked with products. To your left, a beauty product promises natural, organic and/or sustainably sourced ingredients, recyclable packaging, and contributing to a better future....
Suitroh Launches X-Inventory: A Game-Changer for Business Finance and Supply Chain Management
TechEconomy
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August 2, 2025
Advertisements In a bold move to simplify trade logistics and financial transactions for Nigerian businesses, Suitroh Nigeria Limited, a fintech-driven logistics and marketing company, has officially launched X-Inventory. This refers to inventory...
Low Cost Businesses to Start: Affordable Ideas for Aspiring Entrepreneurs
Small Business Trends
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August 2, 2025
Starting a business doesn’t have to drain your savings. With the right ideas and a little creativity, you can launch a low-cost venture that suits your skills and passions. Whether you’re looking for a side hustle or a full-time gig, there are...
The future of digital marketing: Lessons by Fayokanmi Omitade
Premium Times
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July 27, 2025
Fayokanmi Omitade is a young and vibrant digital marketer with good track records of marketing impactful products and services across various sectors. She is the director of Water Crown Digital Ltd here in Nigeria and currently a Digital Marketing...
Shaping marketing’s next generation
The Malaysian Star
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July 27, 2025
THE ability to connect with and understand people will remain fundamental to the marketing profession, even as the industry and technologies continue to rapidly evolve. President of the Malaysian Advertisers Association (MAA) Claudian Navin...
The future of telco
Philstar
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August 2, 2025
The global telecommunications industry is experiencing a declining and sluggish growth. A study by PwC Global revealed that between 2023 and 2028, revenues from fixed broadband, mobile, and fixed voice subscriptions will grow at a projected...
Pope Leo XIV prays for Egyptian Jubilee of Youth pilgrim who died in Rome
Catholic News Agency
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August 2, 2025
Vatican City, Aug 2, 2025 / 10:00 am Pope Leo XIV on Saturday offered heartfelt prayers for Pascale Rafic, a Jubilee of Youth pilgrim from Egypt who died in Rome. According to the Holy See Press Office, the pope privately met with the group of...
Instagram Live Changes: What You Need to Know Now
Asume Tech
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August 2, 2025
In a significant shift, Instagram has opened up its live streaming feature to a broader audience. Previously, users could only go live if they had a certain number of followers or if their accounts were set to public. This update democratizes the...
Verizon's Price Hikes, KDE's New Distro, and More: Weekly Roundup
How-To Geek
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August 2, 2025
It has been another busy week for technology news, with Verizon raising prices again, KDE introducing its own Linux distribution, Google leaking the Pixel 10, and much more. Here are the biggest stories you might have missed. We have a double dose...