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Effie LIONS Foundation Launches to Futureproof the Marketing Industry

Effie LIONS Foundation Launches to Futureproof the Marketing Industry

The Effie LIONS Foundation, a global not-for-profit organisation, has launched in June. The organisation has announced its commitment to ensuring that the marketing industry stays creative, effective and open to everyone. The launch follows Effie...

Take part in Third Sector’s digital marketing survey for the chance to win a £100 voucher

Take part in Third Sector’s digital marketing survey for the chance to win a £100 voucher

Third Sector readers are being invited to complete a survey about their charity’s use of digital in their marketing and communications. The study, which is being conducted in partnership with Third Sector’s stablemate, Wonderly, asks about topics...

How to Prepare Your Marketing Strategy if Meta Breaks Up

How to Prepare Your Marketing Strategy if Meta Breaks Up

The Gist Platform breakup looms large. The FTC's antitrust trial could force Meta to sell Instagram and WhatsApp, potentially creating the largest corporate breakup since AT&T in 1982 and fundamentally reshaping the $1.4 trillion social media...

How to use communications software to grow and scale your small business

How to use communications software to grow and scale your small business

For a small or growing business, every interaction is critical. Relying on free or lowpowered communications software may save you money — until it breaks down at critical moments, drops calls, or costs you business. You know the importance of...

The Drum Awards for Marketing (Americas) president and VP reflect on winners

The Drum Awards for Marketing (Americas) president and VP reflect on winners

As the gold, silver and bronze awards were being handed out at New York’s Edison Ballroom this year, jury president Prateek Sood and VP Jessica Giles reflect on their 2025 winners.When the entries for The Drum Marketing Awards Americas 2025 began...

Corporate Communications/Marketing Person of The Year 2024: Romy Abdelnour, TBWA\RAAD

Corporate Communications/Marketing Person of The Year 2024: Romy Abdelnour, TBWA\RAAD

The Gold winner of Corporate Communications/Marketing Person of The Year 2024 for Campaign’s Global Agency of the Year Awards is Romy Abdelnour, Head of Communications, TBWA\RAAD. When United Arab Emirates-based agency TBWA\RAAD decided to hit the...

Smart Communications unifies digital storefront for over 50M subscribers

Smart Communications unifies digital storefront for over 50M subscribers

Smart Communications Inc. (Smart), the wireless communications and digital services subsidiary of PLDT, is working to launch a unified digital storefront to provide over 50 million prepaid and postpaid subscribers with an uninterrupted online...

Influencer marketing set to grow as 92% of brands adopt it in 2024

Influencer marketing set to grow as 92% of brands adopt it in 2024

India’s influencer marketing industry reached an estimated `3,600 crore in 2024, as per a report by WPP’s influencer and content firm, The Goat Agency in collaboration with Kantar. The industry is set to grow at a CAGR of 25% till 2026, as...

CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as CEOs and boards take a closer look.Marketing leaders across some of the world’s biggest brands are seeing their budgets,...

Hershey's marketing chief Mohnshine on meeting consumer demands, media and that Mars move

Hershey's marketing chief Mohnshine on meeting consumer demands, media and that Mars move

As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Marketing Awards (Americas) 2025, we caught up with the marketing boss of one of the USA's most loved brands - Hershey's.As the excitement built in the...

Digital influencers and new age of marketing in Sri Lanka: Paradigm shift in brand engagement

Digital influencers and new age of marketing in Sri Lanka: Paradigm shift in brand engagement

What makes digital influencers particularly effective is their ability to forge genuine connections with their followers A changing landscape of brand communication In the dynamic world of marketing, a quiet revolution has been reshaping the way...

Metrolinx spent $21K entering its own communications team into awards

Metrolinx spent $21K entering its own communications team into awards

Ontario’s provincial transit agency is facing criticism and questions — including from the minister responsible for its work — after spending tens of thousands of dollars entering its own public relations content into awards programs. Metrolinx,...

'AI is AO' — Enhancing Wealth Management Marketing with Artificial Intelligence

'AI is AO' — Enhancing Wealth Management Marketing with Artificial Intelligence

Mission Wealth Chief Marketing Officer Michelle Winkles explores practical applications of AI tools like Grammarly and JUMP for better efficiency in communication and meetings. She explains how advisors can effectively integrate AI into content...

Mara Briggs named new marketing director of Greater Shreveport Chamber

Mara Briggs named new marketing director of Greater Shreveport Chamber

SHREVEPORT, La. (KTAL/KMSS) – The Greater Shreveport Chamber of Commerce has named Mara Briggs as its new Director of Marketing, Communications, and Public Relations. Briggs is a Logansport native and LSU Alexandria graduate with a strong...

HURL Annual Marketing Conference 2025 Above & Beyond — Rising Higher, Achieving Greater

HURL Annual Marketing Conference 2025 Above & Beyond — Rising Higher, Achieving Greater

The HURL Annual Marketing Conference 2025, held from 4th to 6th June in New Delhi, was a celebration of purpose, progress, and people. Bringing together marketing teams and leadership from HO & Plants, the conference reflected HURL’s unwavering...

Solace Announces Paul Fitzpatrick as Chief Marketing and Business Development Officer

Solace Announces Paul Fitzpatrick as Chief Marketing and Business Development Officer

Solace, the leader in powering real-time, event-driven integration for the agentic age, announced today that Paul Fitzpatrick has joined the company as its new Chief Marketing and Business Development Officer. Also Read: Why multimodal AI is...

CIMG invites Chief of Staff to African Marketing Conference

CIMG invites Chief of Staff to African Marketing Conference

…seeks stronger gov’t collaboration By Joshua Bediako Koomson The Governing Council of the Chartered Institute of Marketing, Ghana (CIMG) has paid a courtesy call on the Chief of Staff, Julius Debrah, at the Jubilee House to officially invite him...

Oireachtas legal team recognised for excellence in communications

Oireachtas legal team recognised for excellence in communications

Pictured (left–right): Mellissa English SC and Ramona Quinn of the Office of Parliamentary Legal Advisers. The Office of Parliamentary Legal Advisers (OPLA) was named as winner of the Excellence in Communications award at the LEAP Irish Law Awards...

Stampede near Chinnaswamy: Karnataka HC receives case documents; asks State to keep all communication in chief secretary’s custody

Stampede near Chinnaswamy: Karnataka HC receives case documents; asks State to keep all communication in chief secretary’s custody

India News The stampede occurred on June 4 outside Bengaluru’s M Chinnaswamy Stadium during a “hastily organised” celebration honouring Royal Challengers Bengaluru’s IPL campaign. (PTI image) Bengaluru: The Karnataka High Court on Friday (June 12)...

Stampede deaths: HC grants bail to RCB marketing head, 3 DNA executives

Stampede deaths: HC grants bail to RCB marketing head, 3 DNA executives

The Karnataka High Court on Thursday granted interim bail to Royal Challengers Bengaluru (RCB) marketing head Nikhil Sosale and three other executives associated with the event management company DNT Entertainment Network, arrested by the Police...

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