Finding the lost love between marketing and procurement

Anyone covering the marketing communications industry will notice a distinct reaction from agencies and marketers alike whenever the word ‘procurement’ comes into play. One will find repeated insinuations that procurement teams are obsessed with...

UBA to Spotlight Digital Marketing Strategies for SME Growth at Business Series

Nume Ekeghe United Bank for Africa (UBA) Plc is set to host another edition of its quarterly UBA Business Series for 2025, with a focus on empowering entrepreneurs through digital marketing. Themed “Content that Converts: Building Influence and...

Standard Chartered appoints Kumudu Munasinghe as Head of Corporate Affairs, Brand and Marketing

Kumudu Munasinghe Standard Chartered Sri Lanka has appointed Kumudu Munasinghe as Head of Corporate Affairs, Brand and Marketing, effective 15 October. In her new role, Kumudu will join the Country Management Team and will be responsible for...

Bell Flavors Announces Kelli Heinz as Chief Marketing Officer

Bell Flavors & Fragrances, Inc. (Bell) proudly announces its new Chief Marketing Officer at its Northbrook, IL-based headquarter, former Vice President of Marketing & Industry Affairs, Kelli Heinz. “Kelli’s appointment as Bell’s Chief Marketing...

How the Blue Jays got around marketing restrictions to build their WNY fan base

The Blue Jays have been the major league parent club of the Buffalo Bisons since 2013. Numerous players on the Blue Jays roster currently playing in the World Series played at least one game in a Bisons uniform, either as a developing player...

Palawan Group of Companies bags silver and bronze at Marketing Technologies – Asia Awards 2025, marking its first tech triumph

The Palawan Group of Companies celebrates its first-ever technology win after being recognized at the Marketing Technologies (MarkeTech) Asia Awards 2025. Held at the Mandarin Oriental in Singapore, the event saw representatives of the Palawan...

Inclusive marketing ‘in paralysis’: How brands can reject the standstill

Across multiple diversity-focused discussions at Advertising Week New York earlier this month, marketers shared one sobering sentiment: The industry has a long way to go in achieving meaningful representation, not just within creative output, but...

Sol de Janeiro names Jordan Saxemard as global chief marketing & digital officer

The L’Occitane Group’s brand has announced the appointment of French-American executive Jordan Saxemard as Global Chief Marketing & Digital Officer. In this role, he will oversee global brand and product marketing, communications, digital...

PR and Content: From Strategy to Story – What the 2025 CMO Survey Reveals About Legal Marketing’s New Priorities

The 2025 Chief Marketing Officer Survey from the Legal Marketing Association and Above the Law takes the pulse of nearly 100 legal marketing and business development leaders across firms of all sizes. The findings confirm what many in the industry...

Confessions of a Digital Marketing Manager

When I graduated from CSU with a degree in Journalism, I was ready to fight the man. However, I was required to take only a few newswriting and journalism classes; my schedule was filled with content creation, web design and SEO. I understand why....

School of Communication’s ‘hidden gem’

When life hands you oranges, do you negotiate for the juice or the peel? For graduate student Vanessa Bonilla, that question changed how she views conflict and problem-solving. It came up during a classroom lecture in the new JMM 465/665: Media...

UBA To Showcase Power of Digital Marketing for SME Growth At Business Series

Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to host another impactful edition of its quarterly UBA Business Series, with the theme “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.” This...

Top Email Marketing Tools for Nonprofits: Boost Fundraising

In the evolving world of nonprofit operations, where donor engagement and fundraising efficiency are paramount, selecting the right email marketing tool can make or break an organization’s outreach efforts. As budgets tighten and competition for...

RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year in a Row

RingCentral, Inc. , a global leader in AI-powered business communications, has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report, making this RingCentral’s eleventh year in a row being...

Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions

Smarsh, the global leader in digital communications data and intelligence, announced it has been named a Leader in the Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving solutions (DCGA) for the second consecutive time....

The AI oversight gap is marketing’s next governance test

Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, it becomes the weakest link in the trust chain. A wake-up call for...

AI translation: Monaco enters conversation in world of changing communication

A new Monaco-born AI machine translation module developed for government websites enables instant multilingual content publication. The project marks Monaco’s entry into a fast-evolving technology field estimated to reach a value of USD 55.6...

Say It Ain't So! Why Emojis Undermine the Science of Good Email Marketing

The Gist Emojis cheapen brand perception in CRM contexts. Research shows that using emojis in customer retention campaigns, B2B email sequences, and CRM communications makes organizations appear less competent, less credible and less trustworthy....

Is Your Business Maximizing Its Production and Marketing Potential?

Most businesses operate significantly below their actual production and marketing capacity, leaving substantial revenue and profit potential unrealized. This gap between current performance and maximum capability represents one of the most...

RTC Communications partners with Baker Tilly to advance AI fluency in Southern Indiana

SOUTHERN INDIANA— RTC Communications has announced a partnership with Baker Tilly, a national advisory and consulting firm, to bolster Artificial Intelligence (AI) fluency within the company and the Southern Indiana communities it serves. AI...