Confessions of a Digital Marketing Manager

When I graduated from CSU with a degree in Journalism, I was ready to fight the man. However, I was required to take only a few newswriting and journalism classes; my schedule was filled with content creation, web design and SEO. I understand why....

UBA To Showcase Power of Digital Marketing for SME Growth At Business Series

Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to host another impactful edition of its quarterly UBA Business Series, with the theme “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.” This...

School of Communication’s ‘hidden gem’

When life hands you oranges, do you negotiate for the juice or the peel? For graduate student Vanessa Bonilla, that question changed how she views conflict and problem-solving. It came up during a classroom lecture in the new JMM 465/665: Media...

Top Email Marketing Tools for Nonprofits: Boost Fundraising

In the evolving world of nonprofit operations, where donor engagement and fundraising efficiency are paramount, selecting the right email marketing tool can make or break an organization’s outreach efforts. As budgets tighten and competition for...

The AI oversight gap is marketing’s next governance test

Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, it becomes the weakest link in the trust chain. A wake-up call for...

RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year in a Row

RingCentral, Inc. , a global leader in AI-powered business communications, has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report, making this RingCentral’s eleventh year in a row being...

Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions

Smarsh, the global leader in digital communications data and intelligence, announced it has been named a Leader in the Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving solutions (DCGA) for the second consecutive time....

Say It Ain't So! Why Emojis Undermine the Science of Good Email Marketing

The Gist Emojis cheapen brand perception in CRM contexts. Research shows that using emojis in customer retention campaigns, B2B email sequences, and CRM communications makes organizations appear less competent, less credible and less trustworthy....

AI translation: Monaco enters conversation in world of changing communication

A new Monaco-born AI machine translation module developed for government websites enables instant multilingual content publication. The project marks Monaco’s entry into a fast-evolving technology field estimated to reach a value of USD 55.6...

Is Your Business Maximizing Its Production and Marketing Potential?

Most businesses operate significantly below their actual production and marketing capacity, leaving substantial revenue and profit potential unrealized. This gap between current performance and maximum capability represents one of the most...

ACEN RES clinches third consecutive gold at Stevie® International Business Awards in Lisbon

ACEN Renewable Energy Solutions (ACEN RES), the Ayala group’s retail electricity unit, clinched its third consecutive gold award at the 2025 Stevie International Business Awards, breaking new ground as the first-ever winner of the Omni-Channel...

RTC Communications partners with Baker Tilly to advance AI fluency in Southern Indiana

SOUTHERN INDIANA— RTC Communications has announced a partnership with Baker Tilly, a national advisory and consulting firm, to bolster Artificial Intelligence (AI) fluency within the company and the Southern Indiana communities it serves. AI...

Sojern forms its first European Destinations Advisory Board

AI-powered hospitality platform, Sojern, has proven its commitment to bolstering destination marketing with the formation of its first 2025 European Destinations Advisory Board. Similar to its North America-based Destination Advisory Board, this...

CMO Roundtable With Dana Benfield, Chief Marketing Officer at Spavia Day Spa

Dana Benfield Chief Marketing Officer Spavia Day Spa At Spavia Day Spa, we believe technology should enhance human connection, not replace it. This mindset guides how we integrate technology into our marketing efforts while ensuring a personal,...

What Type of Business Consulting Are You Seeking—Financial, Marketing, Operational, or Comprehensive?

Organizations approaching business consulting must first clarify what type of advisory support they actually need. This foundational question directly impacts engagement design, consultant selection, resource allocation, and ultimate outcomes....

How Backchannel Communications Can Help Resolve Crisis Situations

An official of the Kennedy administration shows aerial views of one of the Cuban medium-range missile bases, taken in October 1962, to the members of the United Nations Security Council. (Photo by AFP) (Photo by -/AFP via Getty Images) AFP via...

Vested Partners with Fintel Connect to Bring Affiliate Marketing to Banks, Fintechs and Financial Institutions

NEW YORK--(BUSINESS WIRE)--Oct 27, 2025-- Vested, the leading marketing and communications agency dedicated exclusively to financial services, today announced a strategic partnership with Fintel Connect, the leading growth marketing platform built...

Marketing Events – November 2025

Make sure you set aside time to network and build your marketing community! Have you set your 2025 professional development goals? This month’s marketing and advertising events, conferences and networking meetings round-up are here to help you....

Fox Communities Credit Union appoints Romi Norton as director of marketing

Romi Norton has been appointed as the new Director of Marketing at Fox Communities Credit Union, based in Appleton, Wisconsin. In her new role, Norton will oversee design and digital marketing operations, manage promotions and advertising efforts,...

PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals

SAN FRANCISCO--(BUSINESS WIRE)--Oct 27, 2025-- AI is reshaping public relations, creating new responsibilities and opportunities. PRVIEW, launching this week at TechCrunch Disrupt 25, was built to help professionals harness automation where it...