Read the latest news from regional and global sources, presenting different voices and perspectives.
Effie LIONS Foundation Launches to Build a ‘Marketing Industry for Everyone
Branding in Asia
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June 11, 2025
The Effie LIONS Foundation, a global non-profit organization, has officially launched following the January 2025 partnership between Effie and LIONS. The Foundation’s goal is to expand access and provide practical experience for marketing students...
Brands pile in, ads get shorter: IPL 18 rewrites the rules of cricket-time marketing: Report
Mint
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June 11, 2025
The 18th edition of the Indian Premier League was a season of more—more advertisers, more categories, and ad clutter—but not necessarily more airtime. Despite only a modest 0.5% rise in average ad volume per match as compared with last year, the...
Chief of Staff rallies behind CIMG’s strategic marketing vision for Ghana
3News.com
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June 11, 2025
The President and Chairman of the Governing Council of the Chartered Institute of Marketing, Ghana (CIMG), Mr. Michael Abbiw, has reaffirmed the Institute’s commitment to partnering with the government to accelerate Ghana’s economic transformation...
Vummidi Bangaru Jewellers appoints Deepansh Bhargava as marketing head
FashionNetwork India
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June 11, 2025
Vummidi Bangaru Jewellers (VBJ) has strengthened its leadership team with the appointment of Deepansh Bhargava as senior vice president and marketing head. Vummidi Bangaru Jewellers appoints Deepansh Bhargava as marketing head - Vummidi Bangaru...
CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program
CMS Wire
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The Gist Customer Advocacy Drives Revenue. Strategically focusing on existing customers through structured marketing and advocacy efforts can unlock significant revenue opportunities and deepen long-term relationships. Cross-Functional Alignment...
Some Jetstar Asia customers confused, frustrated by poor communication after closure announcement
Channel News Asia
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June 11, 2025
Ms Lim also booked replacement flights for her trip to Surabaya. She initially chose Jetstar Asia because the flight back to Singapore was scheduled in the afternoon, whereas Scoot’s flight was in the morning. She said prices for Scoot’s flights...
Salesforce’s New AI Agents Reduce Rote Marketing Tasks and Save Costs
Adweek
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June 11, 2025
Salesforce is rolling out a new suite of tools that use AI agents in its latest effort to take the grunt work out of marketing, sales, and commerce The suite of tools, Marketing Cloud Next, helps marketers build and execute campaigns, including...
The importance of digital marketing for SMEs
Informative
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June 11, 2025
By: Mpho Shelile MASERU Small and Medium Enterprises (SMEs) face the dual challenge of maintaining competitiveness while adapting to new technologies. Traditional methods of marketing print media, word-of-mouth, and physical networking, while...
CIMG Invites Chief of Staff to African Marketing Conference, Seeks Stronger Gov’t Collaboration
News Ghana
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June 11, 2025
The Governing Council of the Chartered Institute of Marketing, Ghana (CIMG) has paid a courtesy call on the Chief of Staff, Julius Debrah, at the Jubilee House to officially invite him to the 4th African Marketing Confederation–Ticon Africa...
Marketing strategies for luxury real estate events
Campaign Middle East
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June 9, 2025
Dubai’s real estate market is on an upwards trajectory, especially when it comes to off-plan launches. We’re seeing significant growth: more than 41,000 new units are expected to launch soon, with an additional 300,000 residential units in the...
Sports marketing: Adaptability in action
The Media Online
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June 11, 2025
Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. Key stakeholders from across the sports, media and sponsorship landscapes gathered for a dynamic session themed The Edge...
Jetstar Asia's shutdown: Does marketing even matter with price conscious customers?
Marketing-Interactive
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The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses in Australia and...
How Poor Communication Can Sink Drugs’ Prospects
BioSpace
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June 11, 2025
Heard of Addyi? The drug, developed by Sprout Pharmaceuticals, received FDA approval a decade ago for the treatment of acquired, generalized hypoactive sexual desire disorder (HSDD) in premenopausal women. But only a few physicians, and fewer...
Comcom warns 2degrees over satellite marketing
Scoop
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Now it's 2degrees in the LEO promises naughty seat Lynk promised direct to mobile satellite communications.The Commerce Commission has warned 2degrees that its May 2023 “No Giant Wait” advertising campaign may have breached the Fair Trading Act....
Winners emerge at marketing communications hachathon
Daily Trust
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June 6, 2025
Winners have emerged at MarkHack 4.0, Africa’s premier marketech, marketing communications, and technology hackathon, organised by Eko Innovation Centre (EIC) in partnership with GDM Group and Brand Communicator. The event also saw the...
Temilayo Fadola Named Among Cannes Lions’ 30 Under 30 Brand Marketing Class of 2025
Daily Independent
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June 10, 2025
3 Rising marketing star, Temilayo Fadola, has earned a coveted spot in the prestigious Cannes Lions Festival’s 30 Under 30 Brand Marketing Class of 2025, a global recognition that celebrates young trailblazers redefining brand strategy and...
2025 State of Communications Survey: Dallas-Fort Worth Professionals Reveal AI Adoption, Work-Life Strain and Future Skill Priorities
Fort Worth Business Press - Texas
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June 10, 2025
Story and Strategy PR captured insights from 55 local communications professionals highlighting the impact of rapid growth in North Texas paired with a shifting media landscape Fort Worth, Texas – Story and Strategy PR today released findings from...
In Their Words: The Gift of Fatherhood
This Day
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June 15, 2025
To mark Father’s Day, Vanessa Obioha speaks with fathers about the evolving meaning of fatherhood, the joys it brings, and how society often masks their vulnerability. Fathers are not for a season. Even in their absence, their imprint lingers,...
Goodwill Ads Agency Revolutionizes Digital Marketing Landscape with Innovative, Results-Driven Advertising Solutions
TechBullion
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June 10, 2025
Share Share Share Share Email In an increasingly competitive digital marketplace where businesses struggle to capture consumer attention, Goodwill Ads Agency has emerged as a transformative force, helping companies achieve unprecedented growth...
Chilliwack Chiefs' Barry Douglas wins BCHL marketing award for 3rd time
Agassiz Harrison Observer
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June 10, 2025
Team's vice-president started as a colour commentator for Chiefs broadcasts in 1994 Barry Douglas of the Chilliwack Chiefs has been named BCHL's Marketer of the Year. The announcement was made at the league's AGM recently, with the award also...