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How branding can help businesses grow

How branding can help businesses grow

Photo by Getty Images on Unsplash This article is Sponsored Content by Andrew Barbisan Andrew Barbisan is a digital marketing manager with over seven years of experience at Assembly Global. Specializing in writing engaging content that resonates...

Finding Your Perfect CIAM Match: A SaaS Leader’s Guide to Identity Solutions

Finding Your Perfect CIAM Match: A SaaS Leader’s Guide to Identity Solutions

Imagine you’re building a sophisticated apartment complex that needs to accommodate thousands of different businesses, each with their own unique requirements, security preferences, and growth trajectories. Some tenants are scrappy startups that...

A Lesson In Lifestyle Marketing From Kingfisher CMO Vikram Bahl

A Lesson In Lifestyle Marketing From Kingfisher CMO Vikram Bahl

Few brands transcend product categories and become cultural symbols. Kingfisher, India’s most iconic beer brand, is one such outlier. With an unforgettable jingle and high-energy advertising, Kingfisher has long stood for more than just beer—it...

Trump family company announces next venture: a mobile phone company

Trump family company announces next venture: a mobile phone company

Breadcrumb Trail Links News World It’s the latest new scheme struck despite mounting ethical concerns that Trump is profiting off his position and could manipulate public policy for personal gain Author of the article: The Associated Press Bernard...

New date for fuel levy will be announced when indicators are favorable - Energy Ministry

New date for fuel levy will be announced when indicators are favorable - Energy Ministry

The Ministry of Energy and Green Transition has noted that a new date for the implementation of the Dumsor Levy will be communicated once tensions between Israel and Iran subside. According to the Spokesperson and Head of Communications for the...

Marketing Achievement Awards Announces 2025 Winners

Marketing Achievement Awards Announces 2025 Winners

The MAAs celebrates the entire marketing value chain — from insight and innovation to execution and impact. Endorsed by the Marketing Association of South Africa (MASA), the MAAs says it recognises marketing's pivotal role in driving business...

Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

Cinnamon Toast Crunch today launched its latest campaign, “Must Cinnadust,” per details shared with Marketing Dive. The effort finds the General Mills cereal brand taking the creative concept of its early 2000s ads in a killer new direction to...

Marketing leaders eye gTLDs’ potential despite awareness gap — Report

Marketing leaders eye gTLDs’ potential despite awareness gap — Report

By Chinenye Anuforo A new global survey from the Internet Corporation for Assigned Names and Numbers (ICANN) has revealed that 52% of marketing leaders believe generic top-level domains (gTLDs – the three characters or more that come after the dot...

TOURISM BRANDS USE SOCIAL MEDIA TO RESHAPE TOURISM MARKETING

TOURISM BRANDS USE SOCIAL MEDIA TO RESHAPE TOURISM MARKETING

The tourism sector in 2025 finds itself in a rapidly changing digital world, where social media is key to the way travel brands connect. Influenced by AI advances, evolving online behaviors, and the search for authenticity, distinct trends are...

Marketing at the Speed of the Client: Predicting Top Spenders in Real Time

Marketing at the Speed of the Client: Predicting Top Spenders in Real Time

In online trading, the 80/20 rule rings especially true: the top 20% of spenders often drive 80% of revenue. For marketers, that means success hinges on identifying these high-value clients early and engaging them with personal messaging that is...

Peacock Bros. Marks Twelve Years of Innovation with Honeywell Partnership

Peacock Bros. Marks Twelve Years of Innovation with Honeywell Partnership

Peacock Bros., a leading provider of supply chain technology, printing, and labelling solutions is proudly celebrating twelve years of partnership with Honeywell. This is a significant milestone for the Peacock Group, with the strategic...

Church marketing and the rise of Artificial Intelligence

Church marketing and the rise of Artificial Intelligence

In a world that’s increasingly shaped by Artificial Intelligence, algorithms, and data-driven decisions, the Church can no longer afford to rely solely on traditional strategies in fulfilling the Great Commission as given in Mark chapter 16:15....

MYOB Celebrates Unity Among Competitors In Bold Campaign

MYOB Celebrates Unity Among Competitors In Bold Campaign

MYOB, provider of business software solutions for small and mid-sized enterprises, has launched a bold, insight-driven campaign ahead of End of Financial Year (EOFY). ‘We All Agree on MYOB’ celebrates unity among competitors, who can all agree on...

Circus heading to a Preston village for one day only

Circus heading to a Preston village for one day only

Businesses such as James Hall & Co Ltd. and Universal Product Solutions Ltd are sponsoring the event and several other businesses have pledged their support. Kids entertainment Pic: HAN communications Philippa Harrington, marketing manager at...

Bill to Repeal Hair Braiders’ Licensing Requirements in Illinois Stalled

Bill to Repeal Hair Braiders’ Licensing Requirements in Illinois Stalled

The measure needed a final vote but wasn’t called after opponents showed up to voice their concerns A bill that would have repealed licensing requirements for hair braiders in Illinois died in the final stretch of the legislative session after...

Graduate student’s WVU roots run generations deep

Graduate student’s WVU roots run generations deep

Kathryn Hocevar graduated with her bachelor’s degree in public relations from WVU in May and is set to begin the Integrated Marketing Communications master’s program this fall. She is the fifth generation of her family to attend the University....

Measuring Social Media ROI That Actually Matters to Executives

Measuring Social Media ROI That Actually Matters to Executives

Share Share Share Share Email Measuring social media success often feels like chasing ghosts—plenty of likes, shares, and followers, but not much to show for it on the bottom line. In fact, brands dedicated approximately 11% of their total...

‘Best Place to Have Herpes’ Scores Cannes Grand Prix For FINCH & Motion Sickness

‘Best Place to Have Herpes’ Scores Cannes Grand Prix For FINCH & Motion Sickness

An Australia/New Zealand collaboration has bagged the first Grand Prix and a Gold Lion at the Cannes Lions International Festival of Creativity for FINCH Sydney and Motion Sickness Auckland’s NZ Herpes Foundation campaign. “The Best Place in the...

HT Talks Tech: Jurny CEO Luca Zambello

HT Talks Tech: Jurny CEO Luca Zambello

Since then, Jurny has rolled out a series of AI-driven technologies aimed at transforming how hospitality businesses operate. The company launched Jurny Virtual in 2021, a fully integrated tech stack connecting CMS, POS, RMS, FMS, marketing, and...

Account News In Brief (June 16,  2025)

Account News In Brief (June 16, 2025)

(MENAFN- PRovoke) LOS ANGELES - The Pollack Group has been selected to lead the U.S. communications rollout for XploreRide, a new XR tourism platform debuting in Hawaii. Developed by H.I.S. Americas, XploreRide combines Hawaii's landscapes with...

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