Creative misalignment is the silent killer of marketing ROI

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation,...

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to Successfully Integrate Lateral Partners

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among the most valuable...

Visit Florida taps DeSantis communications chief for CEO

Visit Florida picked Gov. Ron DeSantis’ communications director Friday to lead the state’s tourism marketing efforts. The organization’s board of directors voted to hire Bryan Griffin with an annual salary not to exceed $215,000. The decision came...

10 reasons why you should include digital marketing in your marketing mix now

Article provided by Ideation Wait, something is fundamentally wrong with this headline! At Ideation Digital, we believe Digital Marketing cannot be ignored any longer, so the headline should be… 10 Reasons why you should include digital marketing...

DeSantis aide to lead Visit Florida, state's tourism marketing firm

Bryan Griffin, who has served as a spokesman for Gov. Ron DeSantis, is set to take over as leader of Florida's tourism-marketing efforts. The Visit Florida Board of Directors on Friday approved appointing Griffin to succeed former President and...

Koncept Group scoops prestigious PR and Marketing award

DAR ES SALAAM: THE AFRICA leading Marketing and Advertising Agency Koncept Group of Companies has been named as the Best Public Relations and Marketing Agency in Tanzania by the East Africa Travel and Hospitality Awards for the year 2025. The...

Experience as intelligence: Why data-driven events are the future of marketing

Ali Warwick, head of sales at brand experience agency Strata, has shared a blog with Conference News highlighting the importance of data driven events. In today’s marketing landscape, experiences are no longer a ‘nice to have’; they are a...

Women in Packaging Excellence Awards | Suzanne Howe wins marketing award

Organised by Packaging News, the awards were held at the Hilton Bankside in London on 10 July 2025. The judging panel said: “Suzanne Howe is a trailblazer in packaging PR and marketing, building Suzanne Howe Communications into a sector-leading...

The Benefits of Hiring a Full Stack Digital Marketing Agency

From search engine optimization (SEO) and social media management to content creation and paid advertising, the spectrum of digital marketing is vast and constantly evolving. This is where a full stack digital marketing agency can make a...

Book Lovers Day: Are Book Clubs Bringing Reading Back?

In a world dominated by buzzing notifications, endless scrolling, and short-form content, the idea of sitting with a book in hand feels quite surreal. The feeling of words on paper, running your fingers through the spine of the book or the edges...

Danielle McCalla talks motherhood, marketing, and making space

When Danielle McCalla became a mother, she didn’t press pause on her ambition; she pressed go. Now, she’s not only raising a child but building a boutique content marketing agency driven by creativity, strategy, and a deep understanding of brand...

Friendship Day 2025: Seen-Zone Bonds Or Lasting Connections?

In a world where everyone’s juggling work calls, gym memberships, mental health, and a never ending list of unread emails, friendships seem to have quietly slipped into the ‘low effort’ category. You’ve probably seen the Instagram reels that go,...

Mohegan Selects iPost to Power Advanced Email and SMS Marketing Efforts

iPost, a leading provider of email and SMS marketing automation solutions for gaming, entertainment, and hospitality brands, today announced that Mohegan, one of the premier developers and managers of entertainment resorts in North America, has...

Blending Storytelling with Strategy: T-Series Raises the Bar for Film Marketing

In today’s content-saturated world, grabbing attention is one thing, but holding it is another. That’s exactly where the T-Series in-house Film Marketing Team (Film Team) has emerged as a true industry frontrunner. Over the last six months, the...

Our Issues Episode 224 - Bono Communications & Marketing

Evolve Group hosts inaugural Women in Marketing summit

Evolve Group hosts inaugural Women in Marketing summit Evolve Group Africa, a marketing and communications outfit, has successfully hosted the marketing fraternity at the inaugural Women in Marketing Summit & Honors 2025. The event, which had I&M...

TAI recommends caution on 'high in protein' food product marketing, dietary fads

Distinctly marketed fitness or protein product lines aimed at exercise and sports enthusiasts are popular lines among food producers as well as high-protein content foodstuffs more broadly. A 2002 EU regulation states that a food product can be...

Sendar Brings Personalized Messaging to African SMS Marketing Landscape

As competition among African businesses intensifies, communication startup Sendar is redefining SMS marketing through personalized messaging at scale—a feature long missing from local platforms. Launched in 2025, the company offers tools that...

Marketing agency launches new Wales operation

An advertising and marketing agency has announced further expansion plans by launching a Welsh arm of the business. M3.agency has hired a brace of industry professionals to open a new office in Cardiff focussed on serving clients across Wales. The...

Why the federal ‘big bill’ demands strategic communication

The “big bill” signed by President Trump on July 4 made conflicting headlines for its sweeping scope. For those working in the built environment sectors, its impact is less about politics and more about how the bottom line will be affected....