Mercedes-Benz Q1 Sales Drop 6 Percent
The company recorded total deliveries of 499,700 vehicles between January and March, compared with the same period a year earlier. Sales in its main Mercedes-Benz Cars division also decreased by 6%, reaching 419,400 units.
China, the world’s largest automotive market, remained the most challenging region for the company. Deliveries in the country fell by 27% to 111,600 units, as weak consumer demand and strong competition continued to impact performance.
The company stated that 2026 is a “transition year” for its China operations, as generational updates to key models and the discontinuation of certain existing vehicles continue to affect results. When excluding China, global sales increased by 5%.
In the United States, sales rose by 20% to 81,100 units, despite higher import tariffs, supported by strong demand for premium and top-tier models. Meanwhile, in Europe, sales grew by 7% to over 158,000 units, while electric vehicle sales surged by 34%, driven by the introduction of new models.
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