Strider Fitness Ventures Secures $5MM in IP-Backed Growth Capital with Support from Fallingst, MRC, and AOL Sourcing
Strider Fitness built a protectable and monetizable IP asset. Our role was to unlock its value through structured capital.”
MISSION VIEJO, CA, UNITED STATES, June 13, 2025 /EINPresswire.com/ -- In a dynamic demonstration of how intellectual property (IP) can be leveraged as a powerful financing asset, Fallingst Technologies LLC, alongside lending partner ABL OPCO LLC (d/b/a Mountain Ridge Capital, “MRC”) and capital markets advisory firm AOL Sourcing, announced today the successful closing of a $5 million structured capital facility for Strider Fitness Ventures LLC (“Strider Fitness”).— Joseph K. Hopkins, CEO Fallingst Technologies
Strider Fitness, an innovative company at the intersection of fitness and sustainable mobility, is the owner of the “StreetStrider” – the world’s first 2-in-1 elliptical cross-trainer engineered for both outdoor and indoor use. Merging the motion of jogging, skiing, and cycling into one fluid and low-impact experience, the StreetStrider’s patented lean-to-steer technology and three-wheel design offer users a joint-friendly, full-body workout. The company's direct-to-consumer model and science-backed product design continue to fuel rapid growth and brand loyalty across diverse fitness demographics.
The $5MM infusion of IP-backed capital will support Strider Fitness’s next phase of expansion, with strategic investments in product innovation, manufacturing, global distribution, and customer acquisition. This marks a key milestone in the company's multi-year capitalization strategy, which emphasizes the monetization of intangible assets as a catalyst for sustainable scale.
“Strider Fitness represents the kind of visionary, IP-rich company we’re proud to support,” said Joseph K. Hopkins, CEO of Fallingst Technologies LLC. “From the outset, it was clear that their intellectual property portfolio was not only protectable – but monetizable. We structured a comprehensive solution that aligned market opportunity with capital readiness, giving Strider Fitness the financial runway it needs to commercialize at scale. This transaction reflects our broader mission: helping innovation-driven businesses unlock the full value of their intangible assets in a capital marketplace that increasingly rewards IP strength.”
Fallingst Technologies played an integral role in the transaction by:
• Conducting borrower and IP readiness assessments
• Delivering a full IP Assessment and Valuation Report
• Coordinating with Mountain Ridge Capital on an Orderly Liquidation Valuation ( OLV) to appraise the StreetStrider IP portfolio
• Facilitating the successful execution of a Collateral Protection Insurance (CPI) wrap, finalized in partnership with a leading commercial broker and carrier
The financial structure was further shaped by Mountain Ridge Capital’s nuanced approach to non-traditional collateral lending. At the heart of the effort was Craig Winslow, CEO at MRC, whose expertise in asset-based lending helped bring the transaction to fruition.
“At MRC, we pride ourselves on delivering tailored loan structures to meet the unique capital needs of middle-market businesses,” said Winslow. “StreetStrider stood out with a compelling value proposition, a robust patent portfolio, and a clear growth trajectory. This was exactly the type of company we’re built to serve. By working closely with Fallingst, we gained the confidence needed to structure a deal around IP – a traditionally overlooked but increasingly valuable asset class.”
The closing also marked a strategic success for AOL Sourcing, whose capital markets advisory team played a central role in aligning the key stakeholders and facilitating execution.
“We built AOL Sourcing to be more than a connector – we’re a strategic engine for growth-stage companies ready to scale,” said Andy Moser, CMCO, Capital Markets/Advisory at AOL Sourcing. “This transaction exemplifies how a well-coordinated capital solution can bring together the right borrower, the right lender, and the right IP strategy. StreetStrider is a brand with both momentum and mission, and we look forward to supporting their continued growth in the fitness mobility space.”
With a financing model that combines innovation, asset intelligence, and structured lending, the StreetStrider transaction illustrates how modern capital markets are evolving to accommodate IP-driven growth strategies – especially in sectors where product design, brand protection, and customer experience intersect.
About Fallingst Technologies LLC
Fallingst Technologies LLC is a leading technology advisory firm specializing in asset management, IP valuation, and capital markets execution. The firm serves clients across deep technology, healthcare, life sciences, industrials, and consumer markets – offering custom solutions that transform intangible assets into capital-ready collateral. Fallingst maintains a robust network of A+ rated insurance partners and institutional lenders to deliver IP-anchored funding strategies to high-growth ventures.
About Mountain Ridge Capital (MRC)
Mountain Ridge Capital provides asset-based financing solutions to lower-middle-market companies across diverse industries. Led by seasoned credit professionals like Craig Winslow, MRC focuses on structuring flexible loans using a broad range of collateral types – including intellectual property, inventory, and equipment – with a commitment to relationship-driven lending and operational responsiveness.
About AOL Sourcing
AOL Sourcing integrates capital markets advisory, supply chain optimization, and manufacturing strategy into a cohesive ecosystem for growth-stage companies. With expertise spanning global sourcing, operational efficiency, and investment alignment, AOL Sourcing helps clients scale with speed and intelligence.
Joseph K. Hopkins
Fallingst Technologies LLC
+1 949-374-4867
contact@fallingstcmg.com
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