Sendzie launches mortgage communication platform

Sendzie, LLC has launched a mortgage customer experience platform that uses loan officer video and audio messages to keep borrowers informed at every step. The Jacksonville-based company says the tool sits on top of lenders’ existing systems to improve engagement, reduce confusion and save loan officers time.

Why it matters: - Mortgage lenders lose time and clarity when borrower communication gets split across portals, processors and loan officers. - Sendzie is designed to make the loan officer the constant face of the experience without adding manual work. - The platform also aims to help lenders protect retention, referrals and repeat business by keeping customers engaged throughout the loan lifecycle.

What happened: - Sendzie, LLC officially launched into the mortgage market on October 1, 2026. - The Jacksonville, Florida-based company introduced a customer experience platform for lenders and other relationship-driven businesses. - The platform gives each borrower one place to stay connected with a loan officer and see where they are in the process, what comes next and what they need.

The details: - Sendzie automatically creates short, personal video and audio messages from the loan officer. - The messages are delivered at the moments that matter during the loan journey. - The platform measures engagement and sentiment continuously, not only at the end of the process. - Teams can use that data to identify relationships that need attention and adjust communication. - Sendzie is also used by teams across origination, secondary, servicing, training and product education. - Those teams can use the platform to stay connected with real estate agents, referral partners, builders, investors, sellers and other relevant parties. - Sendzie works alongside existing core systems and does not replace them. - The platform can include links that send borrowers directly into a lender’s secure portal. - The company says the platform is available in mortgage, real estate, financial services and other relationship-driven industries. - Sample customer videos are available on Sendzie’s website: Sample customer videos.

Between the lines: - The launch reflects a push to make customer communication more personal in an industry where messages often feel generic and disconnected. - Sendzie is betting that borrowers respond better to a trusted loan officer’s face and voice than to automated workflow updates alone. - The company is positioning automation as a way to scale personalization, not replace human involvement. - Founders Allen Pollack and Howard Conyack Jr. bring mortgage technology experience from LoanLogics and NYLX, two companies they say became leading providers in their categories.

What's next: - Sendzie co-founder and CEO Allen Pollack will attend the Mortgage Bankers Association’s Annual Convention & Expo, Oct. 11–14 in Chicago. - Prospective attendees can schedule a meeting by emailing info@sendzie.ai. - The company will continue marketing the platform to lenders and other businesses that depend on ongoing customer relationships.

The bottom line: - Sendzie is entering mortgage with a pitch that combines personalization, automation and borrower visibility in one layer across the customer journey.